Trade
Service businesses
Plumbing, electrical, painting, ventilation, installation, service and events. Work done by people, out at the customer.
Small businesses,
meet unfair advantage.
We're entrepreneurs who have run our own companies for years. Now we invest in profitable Swedish service businesses and give them what big companies have: a real board, financing, marketing, order in the finances, and AI that takes the paperwork. Grow with us, or sell when you choose to.
Is this for you?
This is what the companies look like, the ones we look for.
If you recognise your business below, it is worth a conversation. We buy working companies from owners who built something that lasts, not turnarounds and not ideas on paper.
Revenue
15–80 MSEK
Big enough to carry a professional board, small enough that our systems make a real difference from the first month.
Result
+5% margin
And positive cash flow for the last few years. You have already shown the business works. Now we help you grow it.
Where
Sweden
Greater Stockholm preferred. We are based in Stockholm and will gladly come to you.
Three out of four? Get in touch anyway. We would rather say no after a conversation than miss a good company. Find out in two minutes.
What you get
The expertise big companies have, but few small companies can afford.
You get people who have run companies themselves, on your board and at your side. Our AI system keeps the cost at a level a small business can carry.
A professional board
Seasoned operators in your boardroom from day one.
Financing & capital
Capital for growth and add-on acquisitions.
Books & financial control
Clean books, real-time numbers, decisions on data.
Growth & marketing
Web, ads, CRM and a real sales process.
AI in every function
Our Agentic OS takes the repetitive work off your team.
Your way out
Keep growing with us, or sell with us at your side. We never have to sell.
The founders
We have built and sold companies ourselves. Now we build on with you.
Joakim Leijon
CEO & Founder
Built Whispr Group to 200+ clients across New York, Stockholm and Oslo and sold the company. Has founded and run companies for twenty years. Works best close to owners on sales and growth.
Jonas Sjöstedt
COO & Founder
Took Tipser from zero to a $200M exit. Now builds the AI system that does the work in our companies.
Peter Schierenbeck
Advisor
Ex EQT Ventures, founder of Alva Labs. Now at Lucy Analytics. Trusted sounding board and advisor.
Sophia Bendz
Investor & Advisor
Ex Spotify. Angel investor & venture capitalist at Cherry Ventures.
Mats Johansson
Senior Tax Adviser
Tax & financial structuring specialist. Architect of Everflow's tax optimization model.
Jenny Stenesjö Wöhrman
Senior Tax Adviser
Forvis Mazars. Tax partner specializing in Nordic corporate structures and M&A.
Why now
Succession and AI are happening at the same time. Whoever waits negotiates from a weaker position.
100K+
You are not alone
A whole generation of Swedish owners faces the same question at the same time. When many sell at once the buyer holds the cards, unless someone is standing on your side of the table.
3×
Your competitor is arming up
AI-enabled teams do 2–3× more with the same headcount. If the firm down the road gets there first, they win the tenders on price without giving up margin.
95%
But nobody helps you
Almost every small business says AI is critical. Almost none get started. The consultancies charge half a million for a slide deck. We do the work from the inside, as co-owners.
The playbook
We buy to keep. We only sell if you want to.
Six steps, from the first conversation to a business that stands stronger and is worth more. And to you taking a holiday without the phone ringing. We never have to sell. You decide.
We become co-owners
20–51% · You keep the wheelWe buy 20–51% of your business, rarely all of it. You keep ownership, your role, and the wheel if you want it. We look for profitable companies with solid foundations, not rescue projects.
Order in the foundations
Routines that holdMost of what makes the business work sits in your head, in binders and in old emails. We write it down, set the routines and gather the data, so the company can run a week without you.
AI does the grunt work
16 agents liveQuotes, follow-ups, invoicing, bookkeeping, reporting. Our AI agents take the dull work from day one, so your people can do what they're actually good at. You don't need to know a thing about AI.
We grow together
Stronger togetherYour business joins others in the same trade. Better purchasing, more customers, shared admin, and a group that carries more weight than any one company does on its own.
Profit builds on itself
Profit stays inBetter margins mean more to work with. We reinvest in the next step: more services, more locations, more companies. Your share grows with the group.
Permanent owner or exit
Your callWe have no fund to wind up in five years and no buyer waiting in the wings, so we never have to sell. But if you and the company want to sell one day, we take you all the way, to the right buyer at the right price.
The unfair advantage
Your company gets several AI agents that take work off your plate.
16
AI agents deployed per company
Marketing stack
Content Writer
SEO Agent
Campaign Manager
Social Scheduler
A local service business doesn't need to beat OpenAI. It just needs to beat the one down the street.
You are not on your own
Every company we bring in makes it a little easier for the next one. Including you.
What you are wrestling with, one of our other companies has already solved. The routine, the template and the agent already exist and have been tested for real. You don't have to invent them, and the next owner doesn't have to invent yours.
Someone did it before you
Quote templates, pricing, hiring, the on-call rota. Proven for real in companies like yours.
We see what you can't
We sit on the inside of several companies in the same trade. Patterns you never spot alone.
It improves on its own
The systems you use get better every time a new company joins, without you doing anything.
You don't share with rivals
Your data is yours. What gets shared is the method, never your customers, your prices or your numbers.
Get in touch
Interested? We'd love to tell you more!
It goes straight to us founders, no gatekeepers. Investors and future colleagues are welcome too.